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If companies can imbibe the spirit of entrepreneurship into their employees, they will be better off. At least that is what sustainable companies do. While it may seem like a nice gesture opening a start-up side-by-side the organization, it will be a huge distraction....

Recently Crayola has gone above and beyond their usual brand of product to launch beauty items. At the same time, we have found Blackberry rebrand their mobile product into a phone called KEY 2 that features a full keyboard. While Kodak, on its own, found a way to...

We know how it sounds talking about holiday mail by this time of the year at the time where we are supposed to be working and saving for the period.  Why are we bringing this topic up in the middle of the year?  Either you made it big last year with your email...

Unequally dishing out the same approach to customers on a different journey to gain leads and traffic is wrong. Your conversion rate suffers when there is a gap in communication regarding the mindset your customer has about the product. That is why it's crucial to...

Customer holiday reward programs is an immense way of showing appreciation to clients just in time for the season. As we all know, repeat customers spend 65% more after their initial purchase. Because of this fact, small businesses should find a way of incorporating a...

Despite the whole fuzz about digital marketing, printed materials still contribute to its share in the market. Print material represents a specific part of promotional materials from your brand to the general audience that is vital for your business. Print material...

Instagram is one of the fastest-growing platforms online, for that reason, a lot of brands are trooping in to get a feel. Its growth has been the ability to connect critical demographics and content that brands love to use in connecting with their customers.   The...

Whatever result you have had the previous year wouldn't count for anything as the new year approaches if you don't update them. We bring to you some trendy ideas that can scale up your business this year Personalize your communication - From the details provided...

In the digital world we currently live in, people tend to downplay print media as a useful marketing tool. However, as much you want to forget print media, here are a few things you can love about it. 5 of the best marketing ideas you would love Birthday cards The act...

Marketing is a capital intensive venture for most companies. Small companies hardly engage in it because it takes a chunk of money in their pockets. Because of that, small businesses shy away from engaging in it. But if they did, it would mean putting their product...