Printing Shark Ottawa Blog

Your Most Important Asset, Marketing

Your Most Important Asset, Marketing

What gives an edge and gets people, brands and businesses recognized as more professional and positive than others is always one thing, how they market themselves. This enables them to be able to create a long-lasting impression. The first impression is what counts...

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Write Down Your Marketing Strategies

Write Down Your Marketing Strategies

Marketing is not the hardest thing on earth. But this doesn't mean it doesn't need to be written down. Most strategists claim that a written marketing strategy is not necessary for a business’ success. However, having a written marketing strategy allows you to have a...

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What to Look for in a Printing Company

What to Look for in a Printing Company

Understanding and getting all the knowledge of the paper industry helps customers be able to plan on future printing orders. All printing houses have a mission to provide the best customer service as they believe that it all begins with transparency. Transparency...

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Web Offset Printing Benefits

Web Offset Printing Benefits

This is a process that involves continuous feeding of roll paper through a printing press. It is different from other offset printing which use separate pieces of paper that were fed into the press after being precut. Once the pages have been imprinted on the roll two...

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What Is Prepress in the Printing Industry?

What Is Prepress in the Printing Industry?

If you are in the printing industry you might have heard of the term “prepress” being thrown around. Gaining knowledge of this step in the process of production will come in handy and useful for business owners, marketing professionals and purchasing agents who are...

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The Uphill Task Known as Marketing

The Uphill Task Known as Marketing

Marketing can be equalled to climbing a mountain, literally. This is because the two share a couple of similarities to each other. For starters, you need a plan to do either task, a defined goal, proper research, a set path, a good team and finally, you will get to...

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The Power of Saying Thank You

The Power of Saying Thank You

This is one of the most underestimated marketing techniques in the business world. This does not only deliver a touching message, but it is also effective in breaking through all the advertisement clutter. But what makes it the best marketing technique is how low it...

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The Future of Printing

The Future of Printing

Over the years printing has experienced some very useful technology advances. Printing is getting better and faster thanks to these technological advancements. Printing options have spread catering for all the client's needs such as web-offset printing, digital...

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7 Things to Avoid in Marketing

7 Things to Avoid in Marketing

The seven sins are not uncommon to anyone, sloth, pride and envy are at the very top of the list. Well here are the seven sins of marketing. The question is your company guilty? Here are some tips to check if your business is on track: Marketing is Equal to...

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Test Your Small Business Marketing

Test Your Small Business Marketing

Getting a measure of the efficiency and effectiveness of your marketing activities is important and crucial to any business. This is even truer for small businesses which do not have a whole team dedicated to business analytics or SEO optimizations. Small businesses,...

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