Printing Shark Ottawa Blog

Make A Great First Impression

Make A Great First Impression

In marketing, the packaging is critical. The first impression your customer gets from your brand is, how it feels, looks and how well it is made to capture their attention. Customers are interested in packaging but almost everyone makes a judgment call from the exact...

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Mainstream Personalized Marketing

Mainstream Personalized Marketing

From segmented to fully personalized coupons that arrive in your mailbox with a “just for you” inscription, personalized marketing has become a new trend. When marketers use personalized pieces, they use a higher level of complexity with more variable pictures and...

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Mail and Sales Go Hand in Hand

Mail and Sales Go Hand in Hand

People say that direct mail has become a thing of the past, but before you can clear your whole marketing budget and set it into the digital realm there are a couple of facts that you will find interesting. These will help you consider weaving traditional and digital...

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How to Design Print Materials Using Foil Stamp Effects

How to Design Print Materials Using Foil Stamp Effects

Foil stamping is a custom print effect that gives a metallic feel to printed materials. It is the simplest way to add a touch of elegance to anything and everything, from business cards, invitations, reports and letterheads. But how do you design for it? How It Works...

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How to Capture and Keep Your Client’s Attention

How to Capture and Keep Your Client’s Attention

The secret to successful sales is consistent, organized and disciplined prospecting. Some questions that you will need to ask yourself in order to gauge whether your sales activities are working are; are you identifying your prospects well? What are your conversion...

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Free and Effective Fonts for Your Business Cards

Free and Effective Fonts for Your Business Cards

There is no clear answer to which the best fonts for business cards are, but we can go through a few which will make your business card serve its purpose of being memorable. There are tons of websites with free fonts meaning that if you begin sifting through each of...

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Do You Really Know Your Business?

Do You Really Know Your Business?

Most companies define themselves by the products and services they offer when faced with this question. From the outside, this may sound like the best and most reasonable answer, but in reality, taking this approach narrows your focus and limits your company's...

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Direct Mail Mistakes to Avoid

Direct Mail Mistakes to Avoid

This is used to get attention; the only issue is what to do with that attention once you get it. You literally have 3 seconds to turn your prospect into a customer before they put the direct mail down. Every second must count. Here are some of the top mistakes to...

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Creative Business Card Design Ideas

Creative Business Card Design Ideas

Your business card says more about your business than just the name. This is why having the perfect business card is key to your business’s success. A business card gives you the opportunity to build brand awareness, create a lasting impression and show off your...

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Choose the Right Marketing Consultant

Choose the Right Marketing Consultant

At one point or the other companies may seek outside help in their marketing department to help them with a couple of problems or challenges. But this raises the problem or rather the challenge of selecting the perfect consultant who will ensure your project succeeds....

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