Printing Shark Ottawa Blog

3 KEYS TO KEEPING YOUR MARKETING BUDGET AFLOAT

3 KEYS TO KEEPING YOUR MARKETING BUDGET AFLOAT

During companies evaluation, downsizing or cutting cost, marketing budgets is usually the first to hit the chopping block in the first quarter. The event that happened between 2017 and 2018 reality, where key production firms were cutting costs and breaking ties with...

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Market segmentation: 5 things to consider

Market segmentation: 5 things to consider

Customer segmentation hasn't changed much from collecting the demographics of prospective buyers in order to know them better. Such tools that are used to find the sex, age, location of a person are still in business today, but they are slightly moving towards...

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The Perfect Business Holiday Card

The Perfect Business Holiday Card

The holiday season is upon us and with it comes new exciting and inspiring opportunities for business and individual brands. This opportunity will make it possible for brands to connect with their current clients and potential clients through holiday marketing....

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Sheet-fed Printing Benefits

Sheet-fed Printing Benefits

Sheet-fed printing is where sheets of paper are fed into a printing press. A sheetfed press can print an average of 4,000 to 18,000 sheets per hour. The products are usually large and cover almost the whole printed item. Sheet-fed printing produces high-quality...

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Your Trademark Protects Your Assets

Your Trademark Protects Your Assets

At the Consumer Electronics Show where Apple unveiled the first iPhone, they captured the attention of businesses, consumers and trademark lawyers. As it unfolded back then the rights to the word iPhone where owned by Cisco Systems in the United States. They obtained...

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Your Most Important Asset, Marketing

Your Most Important Asset, Marketing

What gives an edge and gets people, brands and businesses recognized as more professional and positive than others is always one thing, how they market themselves. This enables them to be able to create a long-lasting impression. The first impression is what counts...

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Write Down Your Marketing Strategies

Write Down Your Marketing Strategies

Marketing is not the hardest thing on earth. But this doesn't mean it doesn't need to be written down. Most strategists claim that a written marketing strategy is not necessary for a business’ success. However, having a written marketing strategy allows you to have a...

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What to Look for in a Printing Company

What to Look for in a Printing Company

Understanding and getting all the knowledge of the paper industry helps customers be able to plan on future printing orders. All printing houses have a mission to provide the best customer service as they believe that it all begins with transparency. Transparency...

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Web Offset Printing Benefits

Web Offset Printing Benefits

This is a process that involves continuous feeding of roll paper through a printing press. It is different from other offset printing which use separate pieces of paper that were fed into the press after being precut. Once the pages have been imprinted on the roll two...

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What Is Prepress in the Printing Industry?

What Is Prepress in the Printing Industry?

If you are in the printing industry you might have heard of the term “prepress” being thrown around. Gaining knowledge of this step in the process of production will come in handy and useful for business owners, marketing professionals and purchasing agents who are...

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