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Retail apocalypse is no new concept to retail marketers. With the introduction of online convenience stores, endless assortments on Amazon and price transparency legacy retailers are slowly becoming obsolete. But this is not the end either retailers like Nike are...

It is no secret that for any business to succeed publicity is key. However, very few people understand how to approach media stations and end up being disappointed when their efforts to get coverage to fail. Here are some tips to help you and your business get the...

Word of mouth has been one of the world's best-kept marketing secrets when it comes to advertising. Even with the loads of money the movie industry uses in film advertisement, people still ask their friends for suggestions of what to watch. Friends and relatives are...

When it comes to marketing your business, the goal is to make your company stand out compared to the competition and to have your business at the forefront of where customers are looking so that you become the clear choice for the product or service that the customer...

The goal of your business printing products should be to get the customer to take an action of some kind. Whether that is to contact you by phone, email, visit a website or fill out a form. It can be difficult to track your print marketing responses unless you...

Your sales process needs to be efficient. If not, your profit margin is reduced and your ability to scale and make even more sales at a faster pace is greatly hindered. To solve many marketing and sales flow processes, companies often choose to adopt a variety of...

There is a difference between card stocks and coatings that can make your business stand out from the crowd. When you are ordering your next set of business cards to be printed or you are printing postcards, you should strongly consider the card stock used for...

Every business needs a website. There is no question about it. Websites are cheap (literally the least expensive piece of real estate you can buy). When you setup tools online to help streamline your business then some magic can happen too! Some business owners settle...

Today we are going to take a break from our usual marketing and printing related blogs and tell you a bit about us and our print shop in Ottawa. Our regular schedule is to post some marketing advice for potential and existing clients to help promote their businesses...

You are running your business or perhaps just starting out and you know that your products or services are terrific and that your customer service and pricing is top notch however you may be struggling to get the word out about your business to attract new customers....