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This is a process that involves continuous feeding of roll paper through a printing press. It is different from other offset printing which use separate pieces of paper that were fed into the press after being precut. Once the pages have been imprinted on the roll two...

If you are in the printing industry you might have heard of the term “prepress” being thrown around. Gaining knowledge of this step in the process of production will come in handy and useful for business owners, marketing professionals and purchasing agents who are...

Marketing can be equalled to climbing a mountain, literally. This is because the two share a couple of similarities to each other. For starters, you need a plan to do either task, a defined goal, proper research, a set path, a good team and finally, you will get to...

This is one of the most underestimated marketing techniques in the business world. This does not only deliver a touching message, but it is also effective in breaking through all the advertisement clutter. But what makes it the best marketing technique is how low it...

Over the years printing has experienced some very useful technology advances. Printing is getting better and faster thanks to these technological advancements. Printing options have spread catering for all the client's needs such as web-offset printing, digital...

The seven sins are not uncommon to anyone, sloth, pride and envy are at the very top of the list. Well here are the seven sins of marketing. The question is your company guilty? Here are some tips to check if your business is on track: Marketing is Equal to...

Getting a measure of the efficiency and effectiveness of your marketing activities is important and crucial to any business. This is even truer for small businesses which do not have a whole team dedicated to business analytics or SEO optimizations. Small businesses,...

This is a communication process that most marketers are tapping into. But this kind of marketing requires the marketing team to understand their customers and have a clearly defined way to satisfy them without irritating them. Most companies think that when it comes...

Customers always want to be appreciated. As a business, you should try to use simple email and print techniques to recognize your customers publicly. When this is done you are able to reinforce the loyalty, encourage them to spread your business message all over and...

There is a lot of attention given to digital marketing. Printed marketing, on the other hand, has not lost its relevance. Print materials and promotional products are physical representations of your brand and remain to be a crucial part of the success of any business...