A themed calendar has proven to make the biggest impact as a marketing asset. This strategy, however, is challenging and hectic, but designers have come up with a way to ensure this challenge is eased. Here are some tips that will help you come up with a uniquely...
The primary purpose of business cards is to inform people on how they will contact you. It is but a small paper says a lot, from who you are what services you offer and all that is required to get in touch with you. It actually does pay off to get creative with it,...
In marketing, the packaging is critical. The first impression your customer gets from your brand is, how it feels, looks and how well it is made to capture their attention. Customers are interested in packaging but almost everyone makes a judgment call from the exact...
From segmented to fully personalized coupons that arrive in your mailbox with a “just for you” inscription, personalized marketing has become a new trend. When marketers use personalized pieces, they use a higher level of complexity with more variable pictures and...
People say that direct mail has become a thing of the past, but before you can clear your whole marketing budget and set it into the digital realm there are a couple of facts that you will find interesting. These will help you consider weaving traditional and digital...
Foil stamping is a custom print effect that gives a metallic feel to printed materials. It is the simplest way to add a touch of elegance to anything and everything, from business cards, invitations, reports and letterheads. But how do you design for it? How It Works...
