Every marketer has about a fraction of a second to keep visitors viewing their content. Otherwise, they are back to another search. Prospect judge based on relevance and value of what your website offers in solving their problem. Is website engagement a...
Facebook put businesses on edge…again A recent ad by AD age magazine highlighted an article that portrays what the marketing world is currently facing ” Facebook cut brand networking reach once again.” Yes, they did. The most pertinent problem that...
The roles of marketing in every organization haven’t changed from being the department that lays the golden egg before passing it on to sales. For active marketers, keeping the clients you already have before looking for new leads is the knowledge they already...
I’m a writer who loves making printouts in Ottawa using a popular printing company in the heart of the city. But recently whenever I go there to make copies of my books, I’m faced with a lot of bureaucratic bottlenecks I find hard to deal with. So I went...
If companies can imbibe the spirit of entrepreneurship into their employees, they will be better off. At least that is what sustainable companies do. While it may seem like a nice gesture opening a start-up side-by-side the organization, it will be a huge distraction....
Recently Crayola has gone above and beyond their usual brand of product to launch beauty items. At the same time, we have found Blackberry rebrand their mobile product into a phone called KEY 2 that features a full keyboard. While Kodak, on its own, found a way to...
