Do You Really Know Your Business?
Most companies define themselves by the products and services they offer when faced with this question. From the outside, this may sound like the best and most reasonable answer, but in reality, taking this approach narrows your focus and limits your company's...
Direct Mail Mistakes to Avoid
This is used to get attention; the only issue is what to do with that attention once you get it. You literally have 3 seconds to turn your prospect into a customer before they put the direct mail down. Every second must count. Here are some of the top mistakes to...
Creative Business Card Design Ideas
Your business card says more about your business than just the name. This is why having the perfect business card is key to your business’s success. A business card gives you the opportunity to build brand awareness, create a lasting impression and show off your...
Choose the Right Marketing Consultant
At one point or the other companies may seek outside help in their marketing department to help them with a couple of problems or challenges. But this raises the problem or rather the challenge of selecting the perfect consultant who will ensure your project succeeds....
Best Practices to Safely and Securely Hang Posters on Your Wall
Putting this title on Google search will get you an almost infinite list of How To’s. All these are handy and all, but you wouldn’t want to send the wrong message. Here are some recommendations that will uplift your look and showcase your posters either in the office,...
Benefits of Outsourcing Mailing
Managing inventory, focusing on growth and reducing waste is an uphill task for company owners from small companies to large companies. When stuck it is difficult to figure out what will help your company succeed and grow. Rather than carrying this load on your own,...
Benefits of Digital Printing Ottawa
When it comes to a printing project one of the most challenging and most important decisions to make is whether or not to go for offset printing or digital printing. The two will have a difference in costs, visual characteristics which define each method and sets it...
Aim to Solve Customer Complaints
When it comes to customer complaints admitting you are wrong and saying you are sorry means everything. Brand loyalty is strongly boosted with a great and effective customer service complaint handling. An increase in the number of household devices raises the...
A Business Plan Shows Your Strategy
Most people who start businesses neither have prior experience nor taken any business-related course. This is a grave challenge as all businesses no matter big or small require a business plan. Good business plans describe the business idea, business objectives,...
5 Ways to Increase Referrals
If you think of all the times you spent trying to increase the amount of traffic to your brand or business' website with hope for converting it from leads to sales. What would you do if you could tap into that group of potential customers and prospects without...