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General

How to Capture and Keep Your Client’s Attention

The secret to successful sales is consistent, organized and disciplined prospecting. Some questions that you will need to ask yourself in order to gauge whether your sales activities are working are; are you identifying your prospects well? What are your conversion...

Free and Effective Fonts for Your Business Cards

There is no clear answer to which the best fonts for business cards are, but we can go through a few which will make your business card serve its purpose of being memorable. There are tons of websites with free fonts meaning that if you begin sifting through each of...

Do You Really Know Your Business?

Most companies define themselves by the products and services they offer when faced with this question. From the outside, this may sound like the best and most reasonable answer, but in reality, taking this approach narrows your focus and limits your company’s...

Direct Mail Mistakes to Avoid

This is used to get attention; the only issue is what to do with that attention once you get it. You literally have 3 seconds to turn your prospect into a customer before they put the direct mail down. Every second must count. Here are some of the top mistakes to...

Creative Business Card Design Ideas

Your business card says more about your business than just the name. This is why having the perfect business card is key to your business’s success. A business card gives you the opportunity to build brand awareness, create a lasting impression and show off your...

Choose the Right Marketing Consultant

At one point or the other companies may seek outside help in their marketing department to help them with a couple of problems or challenges. But this raises the problem or rather the challenge of selecting the perfect consultant who will ensure your project succeeds....