This is a process that involves continuous feeding of roll paper through a printing press. It is different from other offset printing which use separate pieces of paper that were fed into the press after being precut. Once the pages have been imprinted on the roll two...
If you are in the printing industry you might have heard of the term “prepress” being thrown around. Gaining knowledge of this step in the process of production will come in handy and useful for business owners, marketing professionals and purchasing agents who are...
Marketing can be equalled to climbing a mountain, literally. This is because the two share a couple of similarities to each other. For starters, you need a plan to do either task, a defined goal, proper research, a set path, a good team and finally, you will get to...
This is one of the most underestimated marketing techniques in the business world. This does not only deliver a touching message, but it is also effective in breaking through all the advertisement clutter. But what makes it the best marketing technique is how low it...
Over the years printing has experienced some very useful technology advances. Printing is getting better and faster thanks to these technological advancements. Printing options have spread catering for all the client’s needs such as web-offset printing, digital...
The seven sins are not uncommon to anyone, sloth, pride and envy are at the very top of the list. Well here are the seven sins of marketing. The question is your company guilty? Here are some tips to check if your business is on track: Marketing is Equal to...
