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General

Time to Get Organized for Marketing

Time to Get Organized for Marketing

The business community has been shaken up with the economic slowdown as borders close and isolation becomes a mandatory practice in most communities around the world. This is a time of extreme hardship for many and unfortunately some have even lost their lives. We...
Marketing to Existing Customers

Marketing to Existing Customers

In the marketing world, businesses tend to place a heightened emphasis on customer attraction and acquisition. Naturally, we want to attract new consumers and bring them on the team. However, marketing efforts don’t end once potential clients sign on as customers....

Why Hard Work Is What Defines Good B2B Marketing

The number of people working with B2B marketers has drastically reduced, according to IDC. The database that computes the overheads of staff in ratio to the program as it regards to marketing is at an all-time high of 65.35. In those periods, the downtime overhead on...

HOW TO STAY ON AND MARKET EFFECTIVELY FOR YOUR BUSINESS

To say a marketing budget is not needed for any organization is unbelievable. But for start-ups or SMEs, it is a difficult decision to make because of scarce resources. Both your finances and marketing are all tied together. Is this your current situation, if it is,...