From segmented to fully personalized coupons that arrive in your mailbox with a “just for you” inscription, personalized marketing has become a new trend. When marketers use personalized pieces, they use a higher level of complexity with more variable pictures and...
People say that direct mail has become a thing of the past, but before you can clear your whole marketing budget and set it into the digital realm there are a couple of facts that you will find interesting. These will help you consider weaving traditional and digital...
Foil stamping is a custom print effect that gives a metallic feel to printed materials. It is the simplest way to add a touch of elegance to anything and everything, from business cards, invitations, reports and letterheads. But how do you design for it? How It Works...
The secret to successful sales is consistent, organized and disciplined prospecting. Some questions that you will need to ask yourself in order to gauge whether your sales activities are working are; are you identifying your prospects well? What are your conversion...
There is no clear answer to which the best fonts for business cards are, but we can go through a few which will make your business card serve its purpose of being memorable. There are tons of websites with free fonts meaning that if you begin sifting through each of...
