An age-old marketing tool such as the business card is so much more than just an info card for giving business data out to potential clients. Your tiny business cards pack the power to frame a more individual association with prospects that can create personal relationships which ultimately generate more sales and loyal customers. Along these lines, business cards will keep on remaining pertinent and successful without the probability of substitution by computerized media or digital tools that some believe would make business cards extinct. Whether you believe it or not, business cards are here to stay.
Would it be a good idea for me to get some business cards printed for my business?
While some may trust that going digital only is the approach for most things concerning the showcasing of a business and your marketing plan, traditional business cards are still very much a part of everyday business communications and networking that will allow for the advancing of both you and your organization at any business function or brief customer encounter. While the plan of a business card can differ from numerous points of view, there is definitely particular data for business cards that you will need to make sure are prominent on your custom printed business cards in Ottawa.
What Should a Business Card Incorporate in the Design Elements?
Business cards should make an impact and an introduction. They should also be clear and easy to understand with important information clearly visible and legible. Ditch the crazy fonts that are squiggly and hard to read in favour of standardized fonts when it comes to the contact info on your business card design.
Furthermore, before you consider the data you need to incorporate on a business card, you should ensure your card incorporates your logo and slogan (if applicable). Your business card ought to precisely pass on your business character to prospects using a mix of hues, shapes and wording that is reflective of your business image and branding.
Everybody who holds your business card ought to have the capacity to in a flash perceive your image, and not exactly when they see the card but rather wherever your image shows up. You need prospects to remember you whether they see your image on a site, pamphlet, video, physical shop, or studio.
Occupation Title and Name
This may appear obvious, yet in all actuality numerous people get these points of interest wrong on their cards. For example, on the off chance that you need to add an individual touch to your business cards, you ought to incorporate a prevalent moniker that you pass by. In the event that individuals call you Jon instead of Jonathan, it’s optimal to put “Jon” on the business card to create that personal touch. You should also consider getting more creative with your job title. We see many business card designs when printing custom business cards for customers that simply state “President” or “Founder”. While this may make you feel great about your position in your business and the power you have but the customer is not looking to hire a “founder” or “president”. If for example you are a painter, having the title “founder” is less meaningful to the customer compared to something like “Experienced Painting Contractor”. That is what your customer is looking to hire for their job and when they buy your services they understand that the employee painters are going to do the bulk of the work (in most cases) and that the founder will be managing and running the operations. Unless your position of founder serves a specific purpose for the person receiving the business card then it is best to choose a more appropriate title as mentioned above. This does not take away from your authority, position, or level within your company; rather it establishes that the customer is hiring the right company, not person.
Contact Data for Your Custom Printed Business Cards
The elements to go on your cards in regards to the contact data is the means by which individuals will contact you, and is the most imperative data to consider. You need to advise individuals how to connect with you particularly, as opposed to your organization. Having general information is handy as well but the idea with business cards is the personal side of things and to have a way for customers to contact you directly. Avoid email boxes like admin@ info@ etc. unless necessary for your role. It is best to have a personal email created if you don’t already something along the lines of jon@ mike@ etc. with your name in it.
In any case, endeavor to abstain from including excessively superfluous contact data that can negatively impact the goal of creating a personal relationship and personal touch via your custom printed business cards. These are just a portion of the numerous approaches to customize your business cards and help urge prospects to become your clients and build a personal relationship.