The holiday season is upon us and with it comes new exciting and inspiring opportunities for business and individual brands. This opportunity will make it possible for brands to connect with their current clients and potential clients through holiday marketing.
Seasonal marketing seeks not to reach out to people with advertising messages but with intentions to build a profile of goodwill. The best way to do this is through the use of holiday business cards. This will help you send the best holiday wishes and check in to make sure your brand is not forgotten over the holidays. With this, it is advisable to be creative about the design of these holiday business cards. Here we will discuss some of the whimsy designs to get you started:
- Geometric is The Way to Go
Winter holidays are the best time to incorporate holiday business cards with a geometric design and touch. The core elements of this season are recognizable and incorporating this in your message and images will work in your favour.
- Use Non-Traditional Colors
During the holiday season, the dominating colours are red and green flooding every card stand and even clothing. To make your holiday business cards standout and beautiful these are the colours to avoid. You can use more neutral colours like beige and cream to break the limits that are assumed by the holiday season.
- Cut it Out
Cutouts in your holiday business cards give them a simple physical feel that is sure to get people talking. If you are looking to be more elaborate you can use the background image to bring out a cohesive design between the cutouts and whatever is behind it.
- Personalize Your Card
Some simple ways to personalize your holiday business card includes a custom envelope sticker, a personalized message or sealing wax stamp. Think colour when you are designing your card seal.
- Add a Special Season Gift
There is a certain value to both your brand and business when you add a gift to your holiday business card recipients. There are welcomed surprises and the bulk package makes it stand out even more from the rest of the mail.
When designing your holiday business cards, it is important to consider your recipients and what your relationship is with them. Also, it is important to stay true to your brand and not deviate from your company or brand values. A holiday promotion is another way to get your seasonal cards to work double duty.