Our previous post was about print marketing terms. You should have some ideas about printing when you want to engage in that kind of campaign. This post is a continuation of our last post, showing you some other printing terms you would like to know. Check them out…
- A coverage area is the geographical area of where the media coverage can reach.
- A display advertisement is one which is placed outside of classified advertising and can range from a small to a full size of the print page.
- The dots per inch (dpi) are the total number of electronic dots per inch which a printer can print effecting resolution.
- A free circulation is a publication which is sent to customers without them having to pay for it.
- A frequency discount is a discount advertising rate which is given by media to advertisers for the placement of multiple ads for a specific time.
- A gutter is the blank space between the margins of pages facing each other or between columns of text in a publication.
- An insert is a one-page or multi-page print ad, which is inserted and distributed in a publication.
- An island ad/position is a print ad which is surrounded entirely by editorials, not other advertisements.
- A key number is a code that is placed in an ad to facilitate tracking data.
- A magazine supplement is a section of the magazine which is separately printed into a newspaper.
- A net paid circulation is used to show the number of copies sold per issue, in newsstands and subscriptions.
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