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Some Print Marketing Terms You Should Know (Part 2)

Some Print Marketing Terms You Should Know (Part 2)

Aug 25, 2016 | General

Our previous post was about print marketing terms. You should have some ideas about printing when you want to engage in that kind of campaign. This post is a continuation of our last post, showing you some other printing terms you would like to know. Check them out…

  • A coverage area is the geographical area of where the media coverage can reach.
  • A display advertisement is one which is placed outside of classified advertising and can range from a small to a full size of the print page.
  • The dots per inch (dpi) are the total number of electronic dots per inch which a printer can print effecting resolution.
  • A free circulation is a publication which is sent to customers without them having to pay for it.
  • A frequency discount is a discount advertising rate which is given by media to advertisers for the placement of multiple ads for a specific time.
  • A gutter is the blank space between the margins of pages facing each other or between columns of text in a publication.
  • An insert is a one-page or multi-page print ad, which is inserted and distributed in a publication.
  • An island ad/position is a print ad which is surrounded entirely by editorials, not other advertisements.
  • A key number is a code that is placed in an ad to facilitate tracking data.
  • A magazine supplement is a section of the magazine which is separately printed into a newspaper.
  • A net paid circulation is used to show the number of copies sold per issue, in newsstands and subscriptions.

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