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Some Print Marketing Mistakes To Avoid

Print marketing is an awesome campaign option for your business. When you compare print marketing to digital or online marketing, you may find that it isn’t as wide or intense as you would have expected. However, you should never let the knowledge of that negatively the attitude you approach this field with.


If you do print marketing the right way, you can gain quite a successful result from the campaign. Unfortunately, if you make certain mistakes with your print marketing, then there are going to be consequences that may have a profound effect on the success of your campaign. We’ll show you some of the things that you show avoid in the field of print marketing.


  • Don’t focus on the quality of your artwork, nor on the kind of content or paper that you use. Although these things are important, they’re not more crucial than the mailing list. If you don’t have the correct mailing list, then it’s likely that you won’t be getting a lot of the necessary traction you need.
  • Never make print marketing a one-time thing. You need to remain consistent in printing material for your campaign, so that you don’t disappoint the people who are looking forward to receiving print material from you.
  • Try not to focus on features when you should be focusing on benefits in your printed material and try not to focus on benefits when you should be focusing on features. Remember that when you’re targeting consumers, you should pay attention to showing them the benefits. When targeting business, focus on printing about the features of your product/service.
  • Avoid investing in print marketing if you don’t have something to offer to your clients or customers. Educating your clients or customers isn’t enough to effectively persuade them to do business with you.


If you are looking for high quality printing products in Ottawa such as business cards, flyers, yard signs, posters, brochures or envelopes then you should call us now for a free printing estimate. Our Ottawa print shop is part of our network of 3 commercial printing warehouses across Canada working 3 shifts per day to produce high quality printing products for our dynamic clients across Canada. We have a retail pickup location in Ottawa for all of your Ottawa printing needs and we can even offer same day rush printing services if needed to get you your print marketing materials fast.