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Some Do’s And Don’ts About Print Marketing With Flyers

Print marketing for your business is a very useful and effective method of spreading the word about your business. There are a lot of unfortunate mistakes that you may make when creating the flyer, you want to advertise with. That’s why we’re anxious to show you some things you should do or not do in relation to how you should print market with flyers.

  • DO remember to keep the message and design of your flyer as simple as possible. You should make it really easy for your audience to recognize your company name, the flyer’s message and the CTA you want to portray.
  • DON’T try to put too much information into your flyer. Saying too much in your flyer, is a very ineffective method for relaying information to your audience. Cramming too much into your flyer will cause viewers to lose interest in it really quickly.
  • DO consider your buyer personas, because that’s what will attract customers to your flyer’s content. You need to create a profile of the ideal customer, that can help to determine the roles, goals and motivations that are important to their lives.
  • DON’T ever forget about the important information that you need to provide for your audience. It’s often easy for designers to create a flyer and include all the other fancy information, but forget to add the details that readers really need.
  • DO make sure that your flyer includes a Call-To-Action that will encourage your audience to act. Just make sure that it’s very clear about what you want them to do and what the message is.
  • DON’T use paper that’s low quality to print your flyer on. The design on your flyer and the quality of your paper is important to how your visitors perceive your brand.

If you are looking for high quality printing products in Ottawa such as business cards, flyers, yard signs, posters, brochures or envelopes then you should call us now for a free printing estimate. Our Ottawa print shop is part of our network of 3 commercial printing warehouses across Canada working 3 shifts per day to produce high quality printing products for our dynamic clients across Canada. We have a retail pickup location in Ottawa for all of your Ottawa printing needs and we can even offer same day rush printing services if needed to get you your print marketing materials fast.