Company Blog

Time to Get Organized for Marketing

Time to Get Organized for Marketing

The business community has been shaken up with the economic slowdown as borders close and isolation becomes a mandatory practice in most communities around the world. This is a time of extreme hardship for many and unfortunately some have even lost their lives. We...

Marketing to Existing Customers

Marketing to Existing Customers

In the marketing world, businesses tend to place a heightened emphasis on customer attraction and acquisition. Naturally, we want to attract new consumers and bring them on the team. However, marketing efforts don’t end once potential clients sign on as customers....

Why Hard Work Is What Defines Good B2B Marketing

Why Hard Work Is What Defines Good B2B Marketing

The number of people working with B2B marketers has drastically reduced, according to IDC. The database that computes the overheads of staff in ratio to the program as it regards to marketing is at an all-time high of 65.35. In those periods, the downtime overhead on...

HOW TO STAY ON AND MARKET EFFECTIVELY FOR YOUR BUSINESS

HOW TO STAY ON AND MARKET EFFECTIVELY FOR YOUR BUSINESS

To say a marketing budget is not needed for any organization is unbelievable. But for start-ups or SMEs, it is a difficult decision to make because of scarce resources. Both your finances and marketing are all tied together. Is this your current situation, if it is,...

Why website engagement in marketing is important

Why website engagement in marketing is important

Every marketer has about a fraction of a second to keep visitors viewing their content. Otherwise, they are back to another search. Prospect judge based on relevance and value of what your website offers in solving their problem. Is website engagement a...

Why the Facebook attack on marketing looks good

Why the Facebook attack on marketing looks good

Facebook put businesses on edge...again A recent ad by AD age magazine highlighted an article that portrays what the marketing world is currently facing '' Facebook cut brand networking reach once again.'' Yes, they did. The most pertinent problem that social media...

Marketing Continues After a Sale – Customer-Focused Marketing Plan

Marketing Continues After a Sale – Customer-Focused Marketing Plan

The roles of marketing in every organization haven't changed from being the department that lays the golden egg before passing it on to sales. For active marketers, keeping the clients you already have before looking for new leads is the knowledge they already know....

Low conversion rate – Listen to your customers.

Low conversion rate – Listen to your customers.

I'm a writer who loves making printouts in Ottawa using a popular printing company in the heart of the city. But recently whenever I go there to make copies of my books, I'm faced with a lot of bureaucratic bottlenecks I find hard to deal with. So I went to their...

HOW THE ENTREPRENEURIAL LIFESTYLE FUEL SUCCESS?

HOW THE ENTREPRENEURIAL LIFESTYLE FUEL SUCCESS?

If companies can imbibe the spirit of entrepreneurship into their employees, they will be better off. At least that is what sustainable companies do. While it may seem like a nice gesture opening a start-up side-by-side the organization, it will be a huge distraction....