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Print Powered Small Business

Print Powered Small Business

There is a lot of attention given to digital marketing. Printed marketing, on the other hand, has not lost its relevance. Print materials and promotional products are physical representations of your brand and remain to be a crucial part of the success of any business...

Photographers Can Market Their Talents with Postcards

Photographers Can Market Their Talents with Postcards

The professional photography market is not the easiest to break into. You need to have the skills, equipment and the ability to explore a career outside the traditional framework. Photographers also need to have a sharp sense of market yourself in a way that you to...

Make Your Website Mobile Friendly

Make Your Website Mobile Friendly

Customers getting a one on one involved in the print marketing always have the same question," How will I maximize on my investment?" this creates trouble about how much data they already have and whether or not it is sufficient to make a personalized document for...

Make Your Promotional Calendar Unique

Make Your Promotional Calendar Unique

A themed calendar has proven to make the biggest impact as a marketing asset. This strategy, however, is challenging and hectic, but designers have come up with a way to ensure this challenge is eased. Here are some tips that will help you come up with a uniquely...

Make the Back of Your Business Card Stand Out

Make the Back of Your Business Card Stand Out

The primary purpose of business cards is to inform people on how they will contact you. It is but a small paper says a lot, from who you are what services you offer and all that is required to get in touch with you. It actually does pay off to get creative with it,...

Make A Great First Impression

Make A Great First Impression

In marketing, the packaging is critical. The first impression your customer gets from your brand is, how it feels, looks and how well it is made to capture their attention. Customers are interested in packaging but almost everyone makes a judgment call from the exact...

Mainstream Personalized Marketing

Mainstream Personalized Marketing

From segmented to fully personalized coupons that arrive in your mailbox with a “just for you” inscription, personalized marketing has become a new trend. When marketers use personalized pieces, they use a higher level of complexity with more variable pictures and...

Mail and Sales Go Hand in Hand

Mail and Sales Go Hand in Hand

People say that direct mail has become a thing of the past, but before you can clear your whole marketing budget and set it into the digital realm there are a couple of facts that you will find interesting. These will help you consider weaving traditional and digital...

How to Design Print Materials Using Foil Stamp Effects

How to Design Print Materials Using Foil Stamp Effects

Foil stamping is a custom print effect that gives a metallic feel to printed materials. It is the simplest way to add a touch of elegance to anything and everything, from business cards, invitations, reports and letterheads. But how do you design for it? How It Works...

How to Capture and Keep Your Client’s Attention

How to Capture and Keep Your Client’s Attention

The secret to successful sales is consistent, organized and disciplined prospecting. Some questions that you will need to ask yourself in order to gauge whether your sales activities are working are; are you identifying your prospects well? What are your conversion...