Company Blog

Why the Facebook attack on marketing looks good

Why the Facebook attack on marketing looks good

Facebook put businesses on edge...again A recent ad by AD age magazine highlighted an article that portrays what the marketing world is currently facing '' Facebook cut brand networking reach once again.'' Yes, they did. The most pertinent problem that social media...

Marketing Continues After a Sale – Customer-Focused Marketing Plan

Marketing Continues After a Sale – Customer-Focused Marketing Plan

The roles of marketing in every organization haven't changed from being the department that lays the golden egg before passing it on to sales. For active marketers, keeping the clients you already have before looking for new leads is the knowledge they already know....

Low conversion rate – Listen to your customers.

Low conversion rate – Listen to your customers.

I'm a writer who loves making printouts in Ottawa using a popular printing company in the heart of the city. But recently whenever I go there to make copies of my books, I'm faced with a lot of bureaucratic bottlenecks I find hard to deal with. So I went to their...

HOW THE ENTREPRENEURIAL LIFESTYLE FUEL SUCCESS?

HOW THE ENTREPRENEURIAL LIFESTYLE FUEL SUCCESS?

If companies can imbibe the spirit of entrepreneurship into their employees, they will be better off. At least that is what sustainable companies do. While it may seem like a nice gesture opening a start-up side-by-side the organization, it will be a huge distraction....

The time to start sending emails during the holiday is here

The time to start sending emails during the holiday is here

We know how it sounds talking about holiday mail by this time of the year at the time where we are supposed to be working and saving for the period.  Why are we bringing this topic up in the middle of the year?  Either you made it big last year with your email...

Customer Journey Upgrades in 4 Easy Steps

Customer Journey Upgrades in 4 Easy Steps

Unequally dishing out the same approach to customers on a different journey to gain leads and traffic is wrong. Your conversion rate suffers when there is a gap in communication regarding the mindset your customer has about the product. That is why it's crucial to...

Begin your customer reward program before the holiday

Begin your customer reward program before the holiday

Customer holiday reward programs is an immense way of showing appreciation to clients just in time for the season. As we all know, repeat customers spend 65% more after their initial purchase. Because of this fact, small businesses should find a way of incorporating a...

7 marketing ideas that will help your small business

7 marketing ideas that will help your small business

Despite the whole fuzz about digital marketing, printed materials still contribute to its share in the market. Print material represents a specific part of promotional materials from your brand to the general audience that is vital for your business. Print material...

7 blunders committed on Instagram by brands

7 blunders committed on Instagram by brands

Instagram is one of the fastest-growing platforms online, for that reason, a lot of brands are trooping in to get a feel. Its growth has been the ability to connect critical demographics and content that brands love to use in connecting with their customers.   The...